-Technology will effect the market

-For most technologists the measure of the future is a sound bite, an animated gif, or a mouse click.
-I have written elsewhere that in our technologies, our cultures, our entertainments and, increasingly, the way we constitute our communities and families we live in an anticipatory state of constant nextness

-Shelly Jackson, one of the authors we will be reading, history is a hap-hazard hop scotch through other present moments.
-The hyperfiction novelist Shelley Jackson writes, “history is only a haphazard hopscotch through other present moments. How I got from one to the other is unclear. -The emergence of a truly electronic narrative art form awaits the pooling of a communal genius, a gathering of cultural impulses, of vernacular technologies, and most importantly of common yearnings which can find neither a better representation nor a more satisfactory confirmation than what electronic media offer.

-There are three general views about the failure of a true electronic form to yet emerge. Before I discuss them I wish to note that I have been quite intentionally using the term multimedia for the electronic television and electronic marketplace in order to distinguish such multimedia not merely from hypermedia but also from an electronic form yet to

emerge but which has occasionally shown itself in almost magical, if incremental, transformations in our consciousness and indeed our sense of the real.